Digital marketing is the promotion of products, services, or brands through online platforms and digital channels. It includes search engine optimization (SEO), social media marketing, content marketing, email marketing, pay-per-click advertising, and online campaigns. Businesses use digital marketing to reach their target audience, increase brand awareness, generate leads, and boost sales. With data-driven strategies and real-time insights, digital marketing helps companies build strong customer relationships and grow successfully in the competitive online marketplace.